Fresh Choice Produce
November 20, 2024 · 2 mins
New Ownership at Fresh Choice Produce
Fredericton, NB: We are pleased to announce that Fresh Choice Produce (Fresh Choice, hereafter) owned by Eric Peabody, John Mackie and Kathy Bridges has sold to Harvest Wholesale, effective November 1, 2024. Former owners, Eric, John and Kathy, will remain involved in the business for the foreseeable future.
Fresh Choice, headquartered in Fredericton, NB, has been proudly wholesaling fresh produce throughout New Brunswick and parts of Nova Scotia for over 30 years. Their customers include the food service industry, schools, universities, and independent and large chain retailers. Fresh Choice prides itself on supporting local growers, offering exceptional customer service and top-quality products.
“We are very grateful to our incredible team and our loyal customers that we have had the privilege to work with over the years,” Eric and John shared in a joint statement. “Our team works hard every day to provide the best customer service and high-quality produce, which has made Fresh Choice an enjoyable place to be for the last 31 years. We are thrilled to work through the transition with the team at Harvest Wholesale – we share the same values as Harvest Wholesale and we anticipate that will be reflective in a smooth transition. We have full trust that our employees will be in good hands and our customers will continue to receive the same level of service and quality products.”
Harvest Wholesale was established in Prince Edward Island in 2002. Harvest Wholesale provides fresh produce Island wide to the same industries as Fresh Choice.
“We are thrilled to be the new owners of Fresh Choice,” shared Andrew Hayes, co-owner of Harvest Wholesale. “Eric, John and Kathy have built a successful business based on the same principals we have at Harvest Wholesale. Our alignment on business principals, mission and values, made it natural to have Eric, John and Kathy stay involved with Fresh Choice. Bringing Fresh Choice and Harvest Wholesale together opens the door to exciting opportunities for our staff and the possibility of new product offerings for our customers. We are looking forward to meeting our New Brunswick and Nova Scotia customers and working with the team at Fresh Choice.”
Confederation M&A represented Fresh Choice Produce on the transaction as M&A advisors.
Confederation M&A is a team of highly experienced mergers & acquisitions advisors based in Eastern Canada, serving clients in North America and beyond. They’re a leading M&A firm serving a diverse range of clients across a wide range of industries. They work confidentially and in unison with accounting, valuation, and tax specialists to find the best possible solutions to help entrepreneurs achieve their buying and selling needs.
MORE INFORMATION:
Trisha Mossey
Partner, Confederation M&A
(902) 628-7078
trisha.mossey@confederationgroup.ca
Bob Brown
Partner, Confederation M&A
(506) 476-8221
bob.brown@confederationgroup.ca